Ĭheribundi is distributed at stores across the United States, including retailers such as Wegman's, Publix, Kroger, Safeway, Meijer, and Whole Foods. These compounds occur naturally and are in high proportion in deeply colored fruits, such as tart cherries. The positive effects of tart cherry juice are thought to be the result of phyto-nutrients and antioxidants, such as anthocyanins, melatonin and quercetin. In 2021, the company introduced tart cherry juice concentrates, available in convenient, on-the-go pouches and 32-ounce bottles. Juice is distributed in 8 and 32-ounce bottles. Cheribundi's 100% Tart version contains one ingredient (tart cherries), is not from concentrate, and has no added sugars. The company's main product line is tart cherry juice, with the original version containing 200 cherries per 32 fluid ounces, and 160 cherries in the "light" version. In April 2022, Cheribundi announced Deebo Samuel, Lindsey Horan, Tyrese Haliburton, and Michaela Onyenwere as the brand’s first-ever athlete investors. In November, the company raised $15 million in a Series B funding round led by private investment firm Emil Capital Partners. In September, the company announced that CEO Mike Hagan had left the company, and that the CEO role was not going to be immediately filled. In February, it was announced that the company was contracting manufacturing to Shelby-based fruit processor Peterson Farms, to reduce processing costs and for easier access to Michigan's Montmorency tart cherries. In January 2020, the company announced it was moving manufacturing to Shelby, Michigan. In June 2019, the company announced Mike Hagan would be taking over as CEO. In 2017, the company moved into its new Geneva location. In 2016, the company invested more than $4 million to relocate its facilities to the former Tops Friendly Markets on New York State Routes 5 and 20, directly creating 35 new jobs as part of the "Finger Lakes Forward" initiative. Pear previously worked at Odwalla, part of the Coca-Cola company. In 2013, the company hired Steve Pear as CEO. Later that year, CherryPharm rebranded as Cheribundi. In May 2012, the company closed a $4.5M round of equity funding, and was by then being reportedly carried by 3,000 grocery stores. The company began manufacturing its juice at the Cornell Agriculture and Food Technology Park at the FVC in Geneva.įrom 2009-13, Brian Ross served as CEO. The resulting product was named CherryPharm, and the drink retained what are believed to be pain-prevention and muscle-damage recovery properties of sour cherries. He worked with Cornell University food scientist Olga Padilla-Zakour, the director of Cornell's Food Venture Center (FVC) in Geneva, to develop an all-natural tart cherry juice. The company was founded in 2004 by John Davey.Ĭheribundi was initially founded as CherryPharm in 2004 by John Davey, a Wall Street banker who quit his job in 2006 to focus on the cherry drink startup. Tart cherry juice is marketed to amateur and professional athletes for its natural concentrations of phyto-nutrients and antioxidants, reportedly beneficial in reducing muscle soreness and joint inflammation. Cheribundi tart cherry juice and juice concentratesĬheribundi is a Boulder, Colorado-based private manufacturer of Cheribundi brand tart cherry juice beverages and concentrates.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |